Review of Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition (Paperback)

Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself.This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps.If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, and will probably sell some products.I like that it concisely gives an overview over each of the areas of advertising and promotion.It explains insider terms without being condescending.Any Gripes?If I could afford the "test" runs of 5000 mailing pieces before I made my "real" mailing of many times that, I wouldn't be reading this book now would I?!But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it.The book has been a great help in building my business, and I consult it frequently.

Product Description
Praise for the Second Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques.As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads - Flyers, brochures, and invitations - Direct mail campaigns

- Catalogs - Web sites - E-mail and Internet advertising - Teleservicing - Audiovisual materials - Publicity tools and techniques - And more!

From the Publisher
This new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads, flyers, direct mail brochures, catalogs and audio ads. For the reader's ease, each form of advertising is covered in a single self-contained chapter. Detailed checklists and step-by-step instructions also make producing ads easy for the reader.--This text refers to the Paperback edition.

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Review of Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

Right, like Google would care about a measly few million!

There are three things that you should know about this book before you buy it.

1.Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business.Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process.But, more importantly, you'll be challenged on how you think about, plan for and execute your business.

2.Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.)So, if you roll that way, prepare to be offended.This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars.This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!

3.This is not a get rich quick book.What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be.Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow.Those days are over.But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

There is one thing that bothered me about the book.It frequently changes tenses.Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I".It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes.But that's exactly what Google AdWords does.It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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