Showing posts with label Business / Economics / Fi. Show all posts
Showing posts with label Business / Economics / Fi. Show all posts

11/20/2009

Review of The Barefoot Investor: Five Steps to Financial Freedom in Your 20s and 30s (Paperback)

If you've read any investment books, this one fits in with all of them and doesn't really offer anything new.Not a bad book if you are new to the idea of investing and building wealth long-term.It also has sections on other life issues, such as renting vs. owning.Be warned that the author hails from Australia, so a lot of the content is useful but different from how things are in the US.

I give it four stars because it's a decent book and the author writes in a very comfortable style, even though much of the material is pretty basic.

Product Description
The Barefoot Investor is about creating the financial freedom to live your dreams, whatever your age. It shows how getting your financial act together can be downright sexy, allowing you to achieve the things that mean the most to you - regardless of your income.

Scott Pape, the Jamie Oliver of finance, writes for the young and hip who want to enjoy life now - not to wait on dead men's shoes. He shows you how to manage your money to do the things you want: whether it's to quit the job you hate to make a career of what you love; buy a cool flat; go backpacking; or build a wealth portfolio for the future. It is packed full of simple tips, tricks, checklists and quizzes that will help you to transform your personal wealth with minimum effort.

By following the Barefoot plan you can make your money work for you. There are five simple steps here showing you how to save it, invest it and let it do the hard work for you so you can tread your own path. At last, you can live your dreams and pay for them too.

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9/08/2009

Review of Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

Right, like Google would care about a measly few million!

There are three things that you should know about this book before you buy it.

1.Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business.Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process.But, more importantly, you'll be challenged on how you think about, plan for and execute your business.

2.Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.)So, if you roll that way, prepare to be offended.This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars.This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!

3.This is not a get rich quick book.What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be.Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow.Those days are over.But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

There is one thing that bothered me about the book.It frequently changes tenses.Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I".It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes.But that's exactly what Google AdWords does.It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

  • Build an AdWords campaign from scratch
  • Identify keywords that entice people to click on your ads
  • Get the lowest bid prices on your keywords
  • Defeat click fraud and other scams
  • Use search engine optimization techniques
  • Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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