Review of The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream [ILLUSTRATED] (Paperback)

As elusive a question as "Who invented Post-Its?" is "Who was behind the Ginsu Knife?"The unexpected answer to that question is two guys from Rhode Island.(Random, huh?)

I hate reading and usually avoid it at all costs, but read every word of this book and was entertained the entire time.You can pick it up, open it to any page, and understand what Ed & Barry are trying to tell you.

Their Ginsuisms are insightful, and their stories are fantastic and often funny.Why learn the hard way?They've made the mistakes for you, and they openly talk about these mistakes.They've also had successes, and the guidelines that result are great tools for any endeavor - business or not.

Screw Ron Popeil!The Ginsu Guys are the real thing!!!

Product Description
This is not a book about marketing, but a roadmap to realizing your dreams.

Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife-captured both the imagination and pocketbook of the American public.

And they became millionaires in the process.

But Wait, There's More!

You'll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

How much would you pay for all the secrets of the universe? Don't wait! Order The Wisdom of Ginsu® before midnight tonight. Operators are standing by. Satisfaction Guaranteed!

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Review of The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream [ILLUSTRATED] (Paperback)

As elusive a question as "Who invented Post-Its?" is "Who was behind the Ginsu Knife?"The unexpected answer to that question is two guys from Rhode Island.(Random, huh?)

I hate reading and usually avoid it at all costs, but read every word of this book and was entertained the entire time.You can pick it up, open it to any page, and understand what Ed & Barry are trying to tell you.

Their Ginsuisms are insightful, and their stories are fantastic and often funny.Why learn the hard way?They've made the mistakes for you, and they openly talk about these mistakes.They've also had successes, and the guidelines that result are great tools for any endeavor - business or not.

Screw Ron Popeil!The Ginsu Guys are the real thing!!!

Product Description
This is not a book about marketing, but a roadmap to realizing your dreams.

Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife-captured both the imagination and pocketbook of the American public.

And they became millionaires in the process.

But Wait, There's More!

You'll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

How much would you pay for all the secrets of the universe? Don't wait! Order The Wisdom of Ginsu® before midnight tonight. Operators are standing by. Satisfaction Guaranteed!

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Review of Power Direct Marketing: How to Make It Work for You (Hardcover)

This book is the greatest book i read in my life. it is very easy to read,contains alot of things you will not find it in any book. the book is thegood ref. to any one working in marketing, and i hope every one read thisbook and University set this book to be studied .

Product Description
Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing promises to motivate, inspire and educate you on how to become a better direct marketer. From planning a direct response effort (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell, acclaimed author Ray Jutkins will show you how to make your direct marketing ideas come to life.Praise for Power Direct Marketing, Second Edition:"This book is like getting an expert in a box who is deeply interested in your business and whom you can consult again and again. Ray Jutkins writes in a personal, engaging style that grabs and holds.Wisdom and experience for the taking." -- Ruth P. Stevens, Director, Direct Marketing, IBM Software Group"There are lots of books about the science of direct marketing and Power Direct Marketing has science, too. Ray Jutkins does a better job than most sharing the emotional core and heart of this fascinating business . . . it's chicken soup for your direct marketing soul." -- Robert C. Hacker, President, The Hacker Group, Ltd."I nominate Ray Jutkins as the official 'clarifier' of the direct marketing industry. Ray has the unique capability of making complicated procedures seem simple . . . and he presents his knowledge with a magical combination of clarity and good humor. The 'Direct Marketing Schedule' alone is worth at least ten times the price of this book." -- Herschell Gordon Lewis, Chairman, Communicomp and best-selling business author"Direct, crystal-clear, this book is, in my view, the 21st century playbook for marketers.As sure as sunrise, as personal as a pinch, Ray's 8ight Point Market Action Program targets my marketing intentions with outrageous precision. It yields me enhanced market penetration and higher profits. It is my marketing bible." -- Burt Dubin, Marketing Director, Personal Achievement Institute"For years I've treated the first edition of Power Direct Marketing as my direct response bible, and Ray Jutkins as my guru. The second edition expands beyond the fundamentals and neatly links Ray's proven ideas with E-mail, the Web, fax, and other electronic media that are revolutionizing direct marketing today. I recommend it highly." -- Bob Bly, author, Business to Business Direct Marketing"Ray's explanation of the basics and the analysis of the reasons why, are, as usual, right on the target--He's done it again only its easier to follow with all the back-up you'll ever need." -- Robert O. Pollard, President, Webtrend Direct, Inc.

From the Back Cover
Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing aims to motivate, inspire, and educate readers about successful direct marketing. Acclaimed worldwide for his unique ability to turn abstract concepts into concrete and actionable ideas, author Ray Jutkins engagingly describes how direct marketing works and shares his top secrets on how to make it work better. Power Direct Marketing includes valuable, insightful information on every step of a direct response effort, from thorough planning (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell. Examples drawn from real direct marketing strategies illustrate the keys to successful campaign execution.The revised second edition includes brand new information on using E-mail, websites, and other high tech tools for direct response efforts; ample new case studies of successful direct marketing methods in action; and a slew of new examples, hints, tips and tricks-of-the-trade drawn from the author's huge arsenal of direct marketing experience.Whether you are still learning the ropes or are a seasoned direct marketing pro, Ray Jutkins will encourage and excite you. Power Direct Marketing will make your direct marketing ideas come to life.

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Review of Managing for Sales Results: A Fast-Action Guide to Finding, Coaching & Leading Salespeople (Hardcover)

My only beef about this book is its title.It should be "Leading for Sales Results".

It is rare with all the "me too" books out there to see something that delivers.Mr. Marks does just that.It's a book I simply couldn't put down.

Leadership has become quite the buzz word lately.You can't pick up any business magazine without seeing a relevant article.But most of it just transposes the word leadership for management.While Mr Marks book is still a top down management style vs my training in Dynamic Governance--it brings some of the concepts to light.

I won't go through the book on a one by one line item--but a few ideas will entice you to purchase.

Ideas on where to find salespeople using "Guerrilla" tactics are not new but bear repeating.Prospecting is very important to me.I often cold call an office to receive not an inquiry for a product, but an interview.If cold calling is important to you, and you are cold called upon--there you go.Look for places where people use this skills but may be underpaid and opportunity challenged.The author suggests Nordstroms, where they probably not only have the skills but a professional wardrobe.

In interviewing, evaluate how the person thinks about his/her purchases.If you market a product with a one time close cycle and your candidate is a slow, think it over, take your time kind of sales buyer--they may have trouble pushing a prospect to purchase differently than their own style.The Japanese have a saying, "as above so below".Its amazingly basic but I never thought of it that way.

A recent blog entry on my website was a article on dread.Salespeople live their lives in dread because of prospecting, yet managers pick their battles and don't push it.As the author points out, prospecting is discussed during the interview and is given lip service by the candidate, but no follow through.As a manager if you allow that to happen, you are more at fault than the salesperson.Marks "call to action" is so simple and step by step, you don't have any more excuses.

Nothing here is hard to implement.One easy "take away" I will implement in my sales training and coaching is the C-Letter or commitment letter.It simply says as manager you agree to give the employee all the tools they need to succeed.The employee agrees to use those tools.This letter becomes a talking point in follow up evaluations.

Follow up evaluations are explained in wonderfully simple detail.This is a great read and one of the very few I'd heartedly recommend.



Product Description
Ron Marks puts his decades of experience in the field of sales leadership to work to spell out an effective, profitable management method for the most important and unique employees in any business: salespeople.With an intelligent and easy to understand argument for the kind of leadership that motivates salespeople and instantly useful practical tips to improve productivity, reduce turnover, increase employee satisfaction, and ensure that you hire smart instead of hiring often, this book proves that there is a much quicker route to effective management than years of trial and error.

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Review of The Wealthy Waiter (Paperback)

This book will change your view of being a waiter/waitress.

Product Description
We believe that bottom up thinking is part of the key to becoming a wealthy waiter or waitress. If you're already involved with the restaurant industry, you have a leg up. If you're considering becoming a waiter for your first job, you've got lots to learn. This is not another "how-to" book--rather, it gives you a plan that you can use to transform your job into an entrepreneurial opportunity and a blueprint to build wealth. Restaurant managers might consider purchasing The Wealthy Waiter in bulk to distribute to each member of the service team. What a great way to build sales!

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Review of There's No Business Without the Show: Using Showbiz Skills to Get Blockbuster Sales (Hardcover)

The concepts of selling aren't new... but I can honestly say I got some ideas from this book that I hadn't tried before. It's a new way for me to look at how I present a sale. Heck, I figure one nugget that helps me close a sale is well worth the price of the book -- and it was. I thought about what Becka said about it all being a show and I changed a few things I said in the next presentation. I landed the biggest contract of my career. (No lie!) It also gives me some concrete guidelines that I want to establish with my staff -- it's all a show...they are part of my cast too. Another benefit: I laughed my butt off in some places (very rare for a business book!) This book is on my business shelf next to the Guerilla books (I have over 200 books on small business).

Product Description
Showbiz is really two words.
There's the show part and there's the business part.
Without the business, there is no show. Without the show, there is no business.
Tom Becka brings together his experiences as a stand-up comedian, radio host, teacher, sales manager, and columnist to show you the powerful techniques entertainers use to engage their audiences. Want to know how you can use these surprisingly simple techniques in your sales career?

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Review of Operators Are Standing By: Surefire Direct Marketing That Keeps Customers Calling! (Paperback)

Well written and interesting for both the average consumer and budding entrepreneur.Highly recommended!

Product Description

As Seen On TV!

Tap into the power of direct response marketing

How many times has this happened to you?

You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax...

Everything you need to know is right here!

Operators Are Standing By! is your personal all-in-one guide to "Direct Response" marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more "as seen on TV" products-will guide you step-by-step through the entire process. You'll learn how to:

• DEVELOP YOUR IDEA and create a product that really sells
• GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet
• INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues

About the Author

Michael Planit is the President of Product Strategies, Inc., developing direct response marketing strategies for small business owners and other top marketing firms. Visit his Web site at productstrategies.com.

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Review of 49 Marketing Secrets (That Work) to Grow Sales (Paperback)

So many marketing books are business fodder and fantasy. Clever words penned by ladies and gentlemen who are more impressed with themselves than with the need to get good information in the hands of people who need it to grow their businesses.

If there's one thing that sets this book apart from those types that I mentioned, it's the practical, valuable nature of the information inside.There's more in here, in terms of actionable value, than in many seminars I've attended that cost thousands of dollars.This book is a true bargain for the business builder.

Product Description
49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.

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Review of Take Command!: Leadership Lessons from the Civil War (Paperback)

As a professor of English, I'm probably the least likely person to purchase a book on leadership in business, but I consider this book a real gem with which to kick off my reading for 2000. Wheeler's brief, but insightful, examinations of leadership under the most stressful conditionsare both entertaining and highly useful to anyone who aspires to successfulmanagement of one's business or professional life. He conveys hissubstantive knowledge of both the Civil War and the conflicts of moderncapitalism in a focused and fluid manner. It is always a pleasure todiscover a writer who is passionate about his work, and I look forward tohis next contribution to the genre.



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Review of The Barefoot Investor: Five Steps to Financial Freedom in Your 20s and 30s (Paperback)

If you've read any investment books, this one fits in with all of them and doesn't really offer anything new.Not a bad book if you are new to the idea of investing and building wealth long-term.It also has sections on other life issues, such as renting vs. owning.Be warned that the author hails from Australia, so a lot of the content is useful but different from how things are in the US.

I give it four stars because it's a decent book and the author writes in a very comfortable style, even though much of the material is pretty basic.

Product Description
The Barefoot Investor is about creating the financial freedom to live your dreams, whatever your age. It shows how getting your financial act together can be downright sexy, allowing you to achieve the things that mean the most to you - regardless of your income.

Scott Pape, the Jamie Oliver of finance, writes for the young and hip who want to enjoy life now - not to wait on dead men's shoes. He shows you how to manage your money to do the things you want: whether it's to quit the job you hate to make a career of what you love; buy a cool flat; go backpacking; or build a wealth portfolio for the future. It is packed full of simple tips, tricks, checklists and quizzes that will help you to transform your personal wealth with minimum effort.

By following the Barefoot plan you can make your money work for you. There are five simple steps here showing you how to save it, invest it and let it do the hard work for you so you can tread your own path. At last, you can live your dreams and pay for them too.

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Review of Cases and Exercises in International Management (Paperback)

The cases are deceptively simple, yet they hook students (undergraduate and graduate alike) and make them reflect on important International Management Issues.This book is, for the money, a great companion text for a class in International Management.I like this author's other Case book in International Business for the very same reason.Well worth the investment.

Product Description
This book acts as a supplement to the traditional text in international or cross-cultural management. The book provides a practical approach to the study of the subject, and students can apply what they have read in the textbook or learned in class to problems relevant to transnational management. A strong emphasis of the book is the importance of culture to international management issues.A particular strength of the book is the diversity of cultures found in the cases. The text is based on the belief that learning is best achieved through more active student involvement in the educational process.

About the Author
Charles A. Rarick is Professor of International Business in the School of Management at Purdue University at Calumet. Previously he held the position of Director of International Business and Professor of Management in the Andreas School of Business, Barry University in Miami Shores, Florida. He has lectured at Instituto Tecnologico y Estudios Superiores de Monterrey ITESM (Mexico), EAFIT in Colombia, University of International Business and Economics in China, and the Romanian-American University in Bucharest. Dr. Rarick received his Ph.D. from Saint Louis University and he is certified as a Senior Professional in Human Resource Management. He is a member of the Academy of International Business, the North American Case Research Association, International Case Studies Academy, and the Society for the Advancement of Management, and has published numerous articles in academic journals. Dr. Rarick was the 2006-2007 Fulbright Distinguished Lecturer to the Philippines. He is also the author of Cases and Exercises in International Business (Prentice Hall) and The Confucian Advantage (Cummings and Hathaway).

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Review of Crew Resource Management for the Fire Service (Hardcover)

I think, if embraced, CRM could do more to prevent FF injury and fatality than any combination of initiatives currently in vogue in the fire service.CRM is about using all resources available to accomplish the mission.The mission, by the way, is not the standard risk management slogan we all know: risk a lot for lives, risk a little for property...The mission is that everyone goes home safely.Safety is the operation.

CRM derives from the aviation industry in the 1970s.What was found was that airplanes were not causing crashes, human behavior was.Meaning, it was not mechanical malfunctions causing planes to go down, it was the pilots flying them.Interesting.Fewer fires, more protective gear, building codes, suppression systems, SOPs, risk management, safety officers, command teams, IRIC and RIC teams, excellent training, TICs, etc., and we still kill 100 firefighters per year.Are we that steeped in tradition that we can't see that human behavior kills firefighters?Let's give CRM a chance.If the aviation industry is an example, we will see a dramatic decrease in FF injury and fatality.

This book is above average.My only constructive criticism was the implementation aspect.While there is a lot of good information, including the last chapter about implementing CRM, the substance of the book doesn't really define how that would happen.That said, I really liked this book.It will be tough for a lot of firefighters to digest because it is conceptual and not practical hands-on stuff.

For another excellent introduction to CRM I would refer readers to Dennis Rubin and his series on CRM through Firehouse magazine.These articles also provide a good introduction to this topic.

It is worth purchasing this book and I would recommend adding it to any fire department library, or personal library.

Product Description
Crew Resource Management for the Fire Service will provide fire service professionals with the necessary communication, leadership, and decision-making tools to operate safely and effectively under stressful conditions, thereby reducing injuries and deaths on the emergency scene. Although the concept of crew resource management has been around since the 1970s, this is the first book to apply CRM to the fire service industry. CRM emphasizes that in most cases technology isn't the root cause of catastrophe-human error is the culprit. Therefore steps taken to minimize the impact of errors are the keys to reducing the magnitude of the inevitable human failing.This book will be valuable for college classes, and may be used internationally by the fire service, emergency medical services, industrial fire brigades, technical rescue teams, and any other emergency service provider systems.

Features & benefits:

Explains the predictable manner in which firefighters react to stressful situations

Teaches methods and tools to combat these problems to provide safer and more effective operations

Provides a framework for cultural change in fire departments

Perfectly suited for both wildland and structural firefighters

About the Author
Randy Okray has been a member of the Campbell County (WY) Fire Department since 1987, where he serves as training officer. Okray earned an A.A.S. degree in Fire Science from Casper College. He is certified as a Fire Instructor III, Fire Officer III, Fire Apparatus Operator, and EMT-Basic, as well as being Wildland Certified as a Task Force Leader.Okray has been published in Fire Engineering magazine, and has presented programs at the International Wildfire Safety Summit in Alberta, Canada, the 11th International Aviation Psychology Symposium in Columbus, Ohio, and the National Fire Academy in Emmitsburg, MD.Tom Lubnau II, B.S., J.D., has been a member of the Campbell County Fire Department since 1990. He is certified as a Fire Officer I, Fire Apparatus Operator, Hazardous Materials Technician, EMT-Basic, and Fire Instructor III. He is a founding member of Lubnau, Bailey and Dumbrill, PC, a law firm that represents fire departments and hospitals throughout Wyoming. He has been an instructor at several conferences on legal issues in the fire service and crew resource management.

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Review of Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (Hardcover)

There are a lot of marketing books out there, and I've read or glanced through the majority of them. The key problem with most marketing books, though, is that they take one good idea and milk it for 300 pages. What I liked about this book is the breadth and variety of ideas. While not every single one of the 52 Rules of Engagement provides a breakthrough insight, they are consistently valuable and uniformly easy to put into action.

If you're looking for a book to tell you how to run an ad campaign or use web marketing, this is not the book for you. It's not a how-to-do book; rather it's a how-to-think book. How to think like a marketer and increase your rainmaking skills.

The book is clearly aimed at professionals and independents, but I think it has a lot of application for corporate-based marketers as well. Early on in the book, Fragasso stresses that neither marketing or rainmaking are God-given talents -- and his book succeeds at increasing the reader's skill level at both.

Product Description
You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

From the Inside Flap
It's one thing to be great at what you do, but it's quite another thing to be able to convince customers of that fact. If you're a professional service provider, salesperson, or independent contractor, marketing is a critical ingredient in your company's success. Marketing for Rainmakers presents a collection of fifty-two business-building, loyalty-inspiring marketing ideas for anyone who wants to increase their customer base, improve customer relations, and make more money doing what they love to do.

Inside, you'll discover a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate you from the competition and build profitable long-term relationships with your clients. Fully practical and applicable to your small business, Marketing for Rainmakers shows you how to build a thriving professional practice using a marketing mindset based on intense customer focus.

Many professionals find marketing mysterious and tricky. Few people truly understand it. This book breaks good marketing down to its simplest goal-to motivate people-and shows you how to do just that. In fact, this straightforward marketing guide will turn you into a true marketing rainmaker-that person who can motivate customers and build long-lasting, profitable relationships with them.

Step by step, you'll learn to master the skills and attitude of a marketing rainmaker. If you're driven to succeed, Marketing for Rainmakers will show you how to make the most of every marketing opportunity and approach every aspect of your business with true dedication to your customers. Once you master the skills and attitude of a marketing rainmaker, you'll bring in more customers than you know what to do with-and keep them coming back for more.

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Review of Wills, Probate, & Inheritance Tax For Dummies (Paperback)

This book is a great resource for any law library.It makes a usually difficult subject easy to understand.

Sonya Armfield

Product Description
Planning how to pass your estate on doesn't have to mean complications, legal jargon and huge bills. Wills, Probate and Inheritance Tax For Dummies, 2nd Editiontakes you through the process step-by-step and gives you all the information you need to ensure that your affairs are left in good order. It shows you how to plan and write your will, minimise the stress of probate, and ensure that your nearest and dearest are protected from a large inheritance tax bill.

Discover how to:

• Decide if a will is right for you
• Value your assets
• Leave your home through a will
• Appoint executors and trustees
• Choose beneficiaries
• Draw up a DIY will
• Work out how inheritance tax works and if you're liable to it
• Find out what can and can't be taxed
  

From the Back Cover

Includes advice on how to write your own will

Get your financial affairs in order and minimise inheritance tax

Planning and writing your own will doesn't have to be a nightmare of expense and confusion. This jargon-free book gives you all the information you need to write a legally binding will and organise your estate properly. Covering all angles of inheritance, from taking care of your own affairs to administering probate for the first time, this reassuring guide helps you to minimise stress and keep your family's tax bill down.

Discover how to:

• Help your family pay less inheritance tax

• Make the right probate choices

• Set up a trust for your children

• Troubleshoot and change your will

• Decide when you need to call an expert

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Review of The Complete Idiot's Guide to Working Less, Earning More (Paperback)

After reading this book I actually had a step-by-step plan to follow for changing my work life.The book is easy to read and has many examples and questions for the reader to answer.

Product Description
A down-to-earth resource for a more-for-me life.

Through practical information from an author who works about three days a week, The Complete Idiot's Guide® to Working Less, Earning More will help readers get more time and more money by learning how to:

-Think about the modern-day work ethic in a new way
-Set income-focused goals-and achieve them
-Build-and maintain-powerful relationships and networks
-Round out skill sets to be more marketable
-Maximize technology to minimize time spent on minutia
-Avoid time wasters and efficiency traps


About the Author
Jeff Cohen lives a life that consists of consulting, freelance writing, and teaching personal development, career advancement, and relationship seminars- all three days per week-and earns double his corporate salary. He's appeared on CNN, CBS, and Voice of America, and been interviewed by numerous newspapers including USA Today, the New York Daily News, Denver Post, Chicago Tribune, and Boston Herald.

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Review of Even a Geek Can Speak (Paperback)

This book was very helpful for learning great ways to formulate everyday presentations.As an engineer, it is easier for me to follow a straightforward formula than start a presenation from scratch.I was able to learn how to better capture my audience's attention.I recommend it!

Product Description
In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.

Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.

Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.

Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.

Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.

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Review of Negotiating For Dummies (Paperback)

Having spent time negotiating sports sponsorship contracts, I have a new found love for negotiating.In reading this book, the authors have laid out a clear and concise program in which to begin, work through and close negotiatings.A great book for beginners and a good brush up for intermediates and pros.

Product Description
People who can't or won't negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they're getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions-everythingfrom buying a car to upping your salary. Find out how to:

• Develop a negotiating style
• Map out the opposition
• Set goals and limits
• Listen, then ask the right question
• Interpret body language
• Say what you mean with crystal clarity
• Deal with difficult people
• Push the pause button
• Close the deal

Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating for Dummies, Second Edition, helps you enter any negotiation with confidence and come out feeling like a winner.

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Review of Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

Right, like Google would care about a measly few million!

There are three things that you should know about this book before you buy it.

1.Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business.Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process.But, more importantly, you'll be challenged on how you think about, plan for and execute your business.

2.Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.)So, if you roll that way, prepare to be offended.This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars.This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!

3.This is not a get rich quick book.What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be.Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow.Those days are over.But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

There is one thing that bothered me about the book.It frequently changes tenses.Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I".It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes.But that's exactly what Google AdWords does.It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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