Showing posts with label Business/Economics. Show all posts
Showing posts with label Business/Economics. Show all posts

11/24/2009

Review of 49 Marketing Secrets (That Work) to Grow Sales (Paperback)

So many marketing books are business fodder and fantasy. Clever words penned by ladies and gentlemen who are more impressed with themselves than with the need to get good information in the hands of people who need it to grow their businesses.

If there's one thing that sets this book apart from those types that I mentioned, it's the practical, valuable nature of the information inside.There's more in here, in terms of actionable value, than in many seminars I've attended that cost thousands of dollars.This book is a true bargain for the business builder.

Product Description
49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.

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11/21/2009

Review of Take Command!: Leadership Lessons from the Civil War (Paperback)

As a professor of English, I'm probably the least likely person to purchase a book on leadership in business, but I consider this book a real gem with which to kick off my reading for 2000. Wheeler's brief, but insightful, examinations of leadership under the most stressful conditionsare both entertaining and highly useful to anyone who aspires to successfulmanagement of one's business or professional life. He conveys hissubstantive knowledge of both the Civil War and the conflicts of moderncapitalism in a focused and fluid manner. It is always a pleasure todiscover a writer who is passionate about his work, and I look forward tohis next contribution to the genre.



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11/01/2009

Review of Crew Resource Management for the Fire Service (Hardcover)

I think, if embraced, CRM could do more to prevent FF injury and fatality than any combination of initiatives currently in vogue in the fire service.CRM is about using all resources available to accomplish the mission.The mission, by the way, is not the standard risk management slogan we all know: risk a lot for lives, risk a little for property...The mission is that everyone goes home safely.Safety is the operation.

CRM derives from the aviation industry in the 1970s.What was found was that airplanes were not causing crashes, human behavior was.Meaning, it was not mechanical malfunctions causing planes to go down, it was the pilots flying them.Interesting.Fewer fires, more protective gear, building codes, suppression systems, SOPs, risk management, safety officers, command teams, IRIC and RIC teams, excellent training, TICs, etc., and we still kill 100 firefighters per year.Are we that steeped in tradition that we can't see that human behavior kills firefighters?Let's give CRM a chance.If the aviation industry is an example, we will see a dramatic decrease in FF injury and fatality.

This book is above average.My only constructive criticism was the implementation aspect.While there is a lot of good information, including the last chapter about implementing CRM, the substance of the book doesn't really define how that would happen.That said, I really liked this book.It will be tough for a lot of firefighters to digest because it is conceptual and not practical hands-on stuff.

For another excellent introduction to CRM I would refer readers to Dennis Rubin and his series on CRM through Firehouse magazine.These articles also provide a good introduction to this topic.

It is worth purchasing this book and I would recommend adding it to any fire department library, or personal library.

Product Description
Crew Resource Management for the Fire Service will provide fire service professionals with the necessary communication, leadership, and decision-making tools to operate safely and effectively under stressful conditions, thereby reducing injuries and deaths on the emergency scene. Although the concept of crew resource management has been around since the 1970s, this is the first book to apply CRM to the fire service industry. CRM emphasizes that in most cases technology isn't the root cause of catastrophe-human error is the culprit. Therefore steps taken to minimize the impact of errors are the keys to reducing the magnitude of the inevitable human failing.This book will be valuable for college classes, and may be used internationally by the fire service, emergency medical services, industrial fire brigades, technical rescue teams, and any other emergency service provider systems.

Features & benefits:

Explains the predictable manner in which firefighters react to stressful situations

Teaches methods and tools to combat these problems to provide safer and more effective operations

Provides a framework for cultural change in fire departments

Perfectly suited for both wildland and structural firefighters

About the Author
Randy Okray has been a member of the Campbell County (WY) Fire Department since 1987, where he serves as training officer. Okray earned an A.A.S. degree in Fire Science from Casper College. He is certified as a Fire Instructor III, Fire Officer III, Fire Apparatus Operator, and EMT-Basic, as well as being Wildland Certified as a Task Force Leader.Okray has been published in Fire Engineering magazine, and has presented programs at the International Wildfire Safety Summit in Alberta, Canada, the 11th International Aviation Psychology Symposium in Columbus, Ohio, and the National Fire Academy in Emmitsburg, MD.Tom Lubnau II, B.S., J.D., has been a member of the Campbell County Fire Department since 1990. He is certified as a Fire Officer I, Fire Apparatus Operator, Hazardous Materials Technician, EMT-Basic, and Fire Instructor III. He is a founding member of Lubnau, Bailey and Dumbrill, PC, a law firm that represents fire departments and hospitals throughout Wyoming. He has been an instructor at several conferences on legal issues in the fire service and crew resource management.

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10/18/2009

Review of Even a Geek Can Speak (Paperback)

This book was very helpful for learning great ways to formulate everyday presentations.As an engineer, it is easier for me to follow a straightforward formula than start a presenation from scratch.I was able to learn how to better capture my audience's attention.I recommend it!

Product Description
In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.

Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.

Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.

Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.

Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.

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