The concepts of selling aren't new... but I can honestly say I got some ideas from this book that I hadn't tried before. It's a new way for me to look at how I present a sale. Heck, I figure one nugget that helps me close a sale is well worth the price of the book -- and it was. I thought about what Becka said about it all being a show and I changed a few things I said in the next presentation. I landed the biggest contract of my career. (No lie!) It also gives me some concrete guidelines that I want to establish with my staff -- it's all a show...they are part of my cast too. Another benefit: I laughed my butt off in some places (very rare for a business book!) This book is on my business shelf next to the Guerilla books (I have over 200 books on small business).Product Description
Showbiz is really two words.
There's the show part and there's the business part.
Without the business, there is no show. Without the show, there is no business.
Tom Becka brings together his experiences as a stand-up comedian, radio host, teacher, sales manager, and columnist to show you the powerful techniques entertainers use to engage their audiences. Want to know how you can use these surprisingly simple techniques in your sales career?
Click Here to see more reviews about: There's No Business Without the Show: Using Showbiz Skills to Get Blockbuster Sales (Hardcover)
No comments:
Post a Comment