I first read "Quest for the Best" when it was published in 1979.I was in college then, and Mr. Marcus' view of retailing was so informative, to say nothing of interesting.I learned more from reading that book than I did from some of my college courses.If you're thinking of a career in retailing, or just wanting a glimpse into the high-end retail world, read this book, as well as "Minding the Store," which is also by Mr. Marcus.Product Description
Stanley Marcus spent most of his life helping to create the retail enterprise Neiman Marcus, and his business philosophies remain an important part of the training of the store's personnel. This volume outlines his beliefs about what makes the best in goods and services and how to receive it.
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