Review of Stop the Cash Flow Roller Coaster, I Want to Get Off!: What Every Small Business Owner Should Know About Cash Flow...But Most Don't (Paperback)

This book is the quintessential guide for all small business owners. The #1 reason that most small businesses fail within 3 years is cash flow problems. Caroline Grimm Jordan takes the mystery out of cash flow management and gives simple advice on how to avoid the pitfalls that most businesses make. This book is especially helpful because it is written by a small business owner for small business owners. This isn't the CEO of some multi-million dollar corporation giving advice that only works when you have a multi-million dollar budget. This is someone who has been in the trenches of small business and knows our world. She shares the mistakes that she made in early businesses and the lessons she learned from them. Most importantly, she shares her successful strategies that have helped to make her business, and those of her consulting clients, successful ventures. I recommend this book to anyone who is thinking of starting a small business, running a small business, or consulting with small businesses on financial matters. I'm off the cash flow roller coaster. Wouldn't you like to be, too?

Product Description

If you peek behind the curtain of small businesses that fail, you'll uncoveran uncomfortable secret. Many businesses fail because they simply runout of cash. No cash. No business. And one more listing on the SmallBusiness Obituary Page.

In this book, you will discover simple but powerful tactics and techniquesyou can start using immediately to improve the cash flow in your smallbusiness. This practical, real world resource, written by a veteran smallbusiness owner and accountant, serves as a step-by-step roadmap fornovice and experienced business owners looking to move beyond the'feast or famine' syndrome so common among small businesses.

Discover:

• How to avoid the 7 Deadly Cash Flow Mistakes.
• The four potentially lethal causes of cash flow problems.
• The one number every business owner MUST know.
• How to get your customers to pay on time.
• Why profit is NOT the most important goal of your business.
• How to plug the leaks in your business that quietly drain awayyour cash.
• The one mistake that NO business owner can afford to make.

About the Author
Caroline Jordan, MBA, is a veteran small businessowner, accountant, consultant, trainer, and author. Sheis the owner of The Jordan Result, a companyspecializing in developing real world, practicalresources to help small business owners improve cashflow and business operations. Jordan is also anaccounting and business professor.

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