One sick day changes Jordie's life. The day she's sick is the most important day for determining the required school internships. She really wants the newspaper intern, but misses out on the interviews. Instead she's offered one of the more unique internships, which comes directly from the principal's brother. He works for an advertising agency that makes toys for fast food meals. Fighting to let out her creative side, Jordie is happy to take the position. She just needs to get her mom on board. Once the position is officially hers, Jordie's mouth gets her into a tad bit of trouble. She lets out some personal information about the "perfect" boy in her pre-calculus class. Convinced that she has a zero chance of dating him, she agrees to try different techniques her bosses suggest. Shared milkshakes, a sombrero, a fake pizza delivery, and a push-up bra episode all end up humiliating Jordie. Can she figure out a way to juggle both her personal life and her internship without becoming a social outcast?
BRAND X: THE BOYFRIEND ACCOUNT takes a typical internship and adds high school drama, creating a book not to be missed. In a strictly science and math school, Jordie struggles to fit in and accept her differences. In understanding herself better, Jordie's outlook on life gains a fresh perspective.
Reviewed by:Jennifer Rummel
Product Description
Landing an internship at an ad agency isn't what her principal or her mother wanted for Jordie Popkin, aspiring journalist. At sixteen, Jordie is glad of the chance to collect "real world" experience and finds working with the "creatives" at the agency a nice break from her math and science curriculum. And the team likes Jordie, too. When her new colleagues decide to make Jordie's business their business, Jordie is flattered but skeptical. They will come up with a plan to market Jordie to the hottest guy in her grade. From situation analysis to "sex sells," the team assures Jordie that they know what they're doing.She shouldn't get upset if their ideas cause her an embarassing moment or two. Jordie knows that the course of true love never did run smooth and that the ad game isn't a simple set of rules to follow but she can't help wondering about the advantages of letting professionals try to turn her from Brand X into a hot item. The principles of marketing might apply to a bar of soap, but finding the right guy...?
In this humorous novel, Laurie Gwen Shapiro reveals with candor how one girl who feels like "Brand X" not only learns the secret of a successful marketing campaign but also discovers how to assess her true market value to become the brand of choice.
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