Reading The New Pioneers is a pleasant occupation.On theother hand, reviewing this book for people who have not yet read it isa challenging task.This is primarily because the book is written to be read and understood at many different levels. The simplest and most obvious level is as a series of charming stories in the best humanistic tradition that demonstrate that there is good business in being a good human.
At a deeper level, Mr. Petzinger is also telling us that the economy is changing in a fundamental way because of the experiences of small and middle sized business leaders, such as those cited in the book.
Beyond that, he is suggesting something fundamental about human civilization and its potential to create astonishingly positive results.
At whatever level you consider the book, you will be well rewarded for reading it.
I must admit that it is tempting to ignore the book's shortcomings, but that would shortchange the principles that Mr. Petzinger is exploring...
As heart-warming as this book is, it is a scrapbook rather than a vision for individual entrepreneurs. Its value for entrepreneurs is, nonetheless, quite substantial.The benefit comes from stimulating ideas among readers by showing new business examples that have not been widely published and discussed before. I hope all entrepreneurs will read this book for that important benefit.
A fine effort from a talented journalist!END
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