Review of Bly on Direct Marketing (Hardcover)

I'm a bit prejudiced when it comes to Bob Bly. I don't know him on a personal level, but he has put over $100,000 in my pocket. How, you might ask? About a year ago, I took information from one of his books (he's the author of over 60) and put it to use in my business--massive profits were the result.

When I saw that "Bly on Direct Marketing" had been published, I bought and devoured the entire book in just two days. Now I'm going back through it and compiling a new action list for my business; I'm certain I'll double my revenues in the next 12 months.

Not everyone's results will match mine, of course; but I'm hard-pressed to think of any business that would not benefit from the real-world, tried-and-tested instructions contained between its covers.

The best thing about this book is that it's not a collection of wide-eyed theory and empty catch-phrases (like so many business books these days); it's more like a to-do list. Pick the items that will make the most impact on your business, and get to work!

Product Description
McGraw-Hill calls Bob Bly 'America's top copywriter.' His book, The Copywriter's Handbook, is considered by many to be the 'Bible' of copywriting, and was cited as a 'mini-classic of direct marketing' by the Direct Marketing Club of New York. The legendary David Ogilvy said, 'Every copywriter can improve by reading this book. And that includes me.'Now, in Bly on Direct Marketing, you get Bob Bly's most up-to-date marketing strategies and tactics for increasing your response rates, both online and offline-new writing never before available in book form.Includes:* How to charge-and get-a premium price for your product. * Understand your customer's ‘core buying complex' with the BDF formula. * Rosser Reeves' ‘lost' three-part formula for creating a winning USP.* The five most common subscription marketing mistakes and how to avoid them. * What works best: long copy or short copy? * Ten steps to online marketing success with the ‘Agora Model.' * The awful truth behind Search Engine Optimization (SEO) copywriting.* Thirty-eight winning ideas for your next headline. * Overcoming reader skepticism with the ‘secondary promise.'* What Donald Trump can teach you about direct marketing.* And much more....

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