Review of Employment Law for Business (Hardcover)

This book gives a good comprehensive look at the mountain of law and regulations encountering employees in both the public and private sector. The examples in the beginning of each chapter are very useful as well as the actual cases used to exemplify how the law has been applied to real-world situations.

Product Description
Bennett-Alexander and Hartman's, Employment Law for Business, 4/e, addresses law and employment decisions from a managerial perspective. It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions.Students are shown how to think and analyze employment law facts using concrete examples of management-related legal dilemmas without clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

About the Author
Dawn D. Bennett - Alexander is a tenured associate professor of Employment Law and Legal Studies at the University of Georgia's Terry College of business and an attorney admitted to practice in DC and six federal jurisdictions.Laura P. Hartman was formerly an Assistant Professor of Business Law at DePaul University's Kellstadt Graduate School of Business where she received the university's excellence in teaching Award.She earned her Juris Doctor from the University of Chicago Law School.She then held the Grainger Chair of Business Ethics at the University of Wisconsin --- Madison.She is currently a Vice President at DePaul University.ity.ity.

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Review of Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (Hardcover)

There are a lot of marketing books out there, and I've read or glanced through the majority of them. The key problem with most marketing books, though, is that they take one good idea and milk it for 300 pages. What I liked about this book is the breadth and variety of ideas. While not every single one of the 52 Rules of Engagement provides a breakthrough insight, they are consistently valuable and uniformly easy to put into action.

If you're looking for a book to tell you how to run an ad campaign or use web marketing, this is not the book for you. It's not a how-to-do book; rather it's a how-to-think book. How to think like a marketer and increase your rainmaking skills.

The book is clearly aimed at professionals and independents, but I think it has a lot of application for corporate-based marketers as well. Early on in the book, Fragasso stresses that neither marketing or rainmaking are God-given talents -- and his book succeeds at increasing the reader's skill level at both.

Product Description
You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

From the Inside Flap
It's one thing to be great at what you do, but it's quite another thing to be able to convince customers of that fact. If you're a professional service provider, salesperson, or independent contractor, marketing is a critical ingredient in your company's success. Marketing for Rainmakers presents a collection of fifty-two business-building, loyalty-inspiring marketing ideas for anyone who wants to increase their customer base, improve customer relations, and make more money doing what they love to do.

Inside, you'll discover a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate you from the competition and build profitable long-term relationships with your clients. Fully practical and applicable to your small business, Marketing for Rainmakers shows you how to build a thriving professional practice using a marketing mindset based on intense customer focus.

Many professionals find marketing mysterious and tricky. Few people truly understand it. This book breaks good marketing down to its simplest goal-to motivate people-and shows you how to do just that. In fact, this straightforward marketing guide will turn you into a true marketing rainmaker-that person who can motivate customers and build long-lasting, profitable relationships with them.

Step by step, you'll learn to master the skills and attitude of a marketing rainmaker. If you're driven to succeed, Marketing for Rainmakers will show you how to make the most of every marketing opportunity and approach every aspect of your business with true dedication to your customers. Once you master the skills and attitude of a marketing rainmaker, you'll bring in more customers than you know what to do with-and keep them coming back for more.

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Review of Even a Geek Can Speak (Paperback)

This book was very helpful for learning great ways to formulate everyday presentations.As an engineer, it is easier for me to follow a straightforward formula than start a presenation from scratch.I was able to learn how to better capture my audience's attention.I recommend it!

Product Description
In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.

Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.

Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.

Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.

Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.

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