Review of No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich (Paperback)

I've been reading Dan Kennedy's stuff and attending his seminars for years but I have to say I was shocked at how blunt this book is. Kennedy won't make any friends among employees (and vendors) who don't understand that they are zebras (you'll have to read the book to see what that means) and that the sole reason that the person running the show (biz owner) has a business in the first place is to make a profit.

Kennedy has little time for whiners who complain that the minimum wage isn't high enough or that employers should learn how to "handle" persnickety employees so that the employee "feels good."

Rather, Dan's blunt point is that business owners take too much crap from employees and their crying and as a result, are being robbed blind by most of them.

When you start to read this book you'll probably say "well, this doesn't happen in my business" but as you go through the book, detailed example by detailed example, I can guarantee that you (biz owner) will see yourself and one or more of your employees/vendors somewhere.

The book is not all negative. In fact its filled with great ideas to get maximum productivity out of those who you choose to allow to work with you. It all starts, though, with remembering that the only reason that you should be running a business is to make a profit for yourself. Start there--otherwise go get a job and work for someone else.

With that as the premise, why in the world would you let your employees steal anything from you. He's not just talking about a case of Coke out of the bag room, or something obvious as money out of the drawer (though he does have examples in the book of that) but stealing your money by being unproductive (or worse--like actually trying to bury your business.

I recommend this book 100% for all business owners, but especially those small business owners. It comes with a CD which is a very good interview that Lee Milteer did of Dan Kennedy about Ruthless Management of People and Profits.

I do think that some folks will be fired after the boss reads this one..but Dan has recommendations for them, too. Like: get more education,hang out with winners; understand that while there is no place like the United States for opportunity, the world owes you NOTHING.

Product Description

FREE-Audio CD INSIDE

Featuring Exclusive Interview with the Author-PLUS

Voucher for FREE Webinars, Tele-Seminar and Newsletters

Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches...the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!

Kennedy covers:

• The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal)
• The two most crucial (and liberating) management decisions
• The worst number in business is...(fix this before it's too late!)
• Leadership is vastly overrated: a new, rational model for profitable productivity
• Why and how to make marketing the master-all others servants
• Mice at play, and how to get compliance when the cat's away
• Finding the magic "GE-Spot" for your particular business' greatest success with its customers
• Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up)
• Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell
• Managing the sales process-the biggest instant improvement (more $ now!)

About the Author
Dan Kennedy is provocative, irreverent and sarcastic-but most importantly, he's effective. His unmatchable advice to entrepreneurs has earned him the moniker "Millionaire Maker." Every year, he and his network of consultants help more than a million business owners succeed!

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Review of Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

Right, like Google would care about a measly few million!

There are three things that you should know about this book before you buy it.

1.Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business.Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process.But, more importantly, you'll be challenged on how you think about, plan for and execute your business.

2.Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.)So, if you roll that way, prepare to be offended.This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars.This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!

3.This is not a get rich quick book.What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be.Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow.Those days are over.But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

There is one thing that bothered me about the book.It frequently changes tenses.Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I".It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.

Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes.But that's exactly what Google AdWords does.It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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