Review of Bly on Direct Marketing (Hardcover)

I'm a bit prejudiced when it comes to Bob Bly. I don't know him on a personal level, but he has put over $100,000 in my pocket. How, you might ask? About a year ago, I took information from one of his books (he's the author of over 60) and put it to use in my business--massive profits were the result.

When I saw that "Bly on Direct Marketing" had been published, I bought and devoured the entire book in just two days. Now I'm going back through it and compiling a new action list for my business; I'm certain I'll double my revenues in the next 12 months.

Not everyone's results will match mine, of course; but I'm hard-pressed to think of any business that would not benefit from the real-world, tried-and-tested instructions contained between its covers.

The best thing about this book is that it's not a collection of wide-eyed theory and empty catch-phrases (like so many business books these days); it's more like a to-do list. Pick the items that will make the most impact on your business, and get to work!

Product Description
McGraw-Hill calls Bob Bly 'America's top copywriter.' His book, The Copywriter's Handbook, is considered by many to be the 'Bible' of copywriting, and was cited as a 'mini-classic of direct marketing' by the Direct Marketing Club of New York. The legendary David Ogilvy said, 'Every copywriter can improve by reading this book. And that includes me.'Now, in Bly on Direct Marketing, you get Bob Bly's most up-to-date marketing strategies and tactics for increasing your response rates, both online and offline-new writing never before available in book form.Includes:* How to charge-and get-a premium price for your product. * Understand your customer's ‘core buying complex' with the BDF formula. * Rosser Reeves' ‘lost' three-part formula for creating a winning USP.* The five most common subscription marketing mistakes and how to avoid them. * What works best: long copy or short copy? * Ten steps to online marketing success with the ‘Agora Model.' * The awful truth behind Search Engine Optimization (SEO) copywriting.* Thirty-eight winning ideas for your next headline. * Overcoming reader skepticism with the ‘secondary promise.'* What Donald Trump can teach you about direct marketing.* And much more....

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Review of Rita Aero's Walt Disney World, Odyssey Edition, Version 1.4: The Essential Guide to Amazing Vacations (Paperback)

I own Rita's 3rd edition from 2 years back. She has surpassed the previous edition by far. Disney changes at the speed of light and all the information could never be captured and published in a book.However, Ritahas organized the most up to date information in an easy to follow formatthat anyone could use.Her guidebook is clear..has a great rating system(E.A.R.S awards)..and is packed with exciting tips that even the mostDisney conscientious explorer could overlook!What isn't depicted in thebook is carried over onto the connected website.Her website is anothergreat source for more Disney info and general camaraderie.

A must buybook for any Disney World lover...!



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Review of Hemi Muscle (Gallery) (Paperback)

Lots of color pictures.He starts in the 1950's and goes into 2005. Has the concept Dodge Challenger but not the 2008.Book was printed before it came out.Nice book to get if you are a Hemi fan.

Product Description
In this value-priced celebration of Hemi muscle cars, author and photographer Robert Genat celebrates theword thathas been synonymous with speed, power, and muscle. Named for its hemispherically shaped combustion chambers, Chrysler's iconic engine has powered some of the most powerful automobiles down America's highways, drag strips, and race tracks. This book on Hemi muscle cars profiles all of the great cars that have carried the Hemi badge, from muscle car legends like the Road Runner, Challenger, 'Cuda, and Superbird to emerging legends like Dodge Hemi trucks and the next generation of Charger hitting the streets. Each profile features color photos detailing the vehicle and its engine, along with technical and historical information on the Hemi engine.

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Review of The Grass is Always Greener When You Water It (Hardcover)

Great book!I have used it as a sales tool in my business with my Sales Team and Executive Council.I have found it to be beneficial in achieving additinal sales volume from existing clients.I also keep several on hand to give as gifts to other business leaders.

Product Description
In The Grass is Always Greener, Tony Fadool shares 15 "Tonyisms"--newfangled adages that apply to the world of sales. Coining phrases like "You can't bend over backward if you don't have a leg to stand on" and "A bird in the hand can show you two in the bush," Fadool delves into the principals of sales success, from integrity to referrals.

Filled with practical advice and personal anecdotes culled from Fadool's nearly 40 years in investment sales, The Grass is Always Greener When You Water It combines common sense with invaluable insight. Whether you are new to selling or a seasoned pro, you'll find the wit and wisdom to help grow your sales into greener pastures.

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Review of Lonely Planet Montreal (Paperback)

I used this guidebook while visiting Montreal in summer 2001 and had no problems at all.As to be expected from Lonely Planet, the color maps at the back are great and the three walking tours really give you a feel for the city.The restaurant list was excellent, especially an extended section on Montreal's famous bagels.There was a large chapter on excursions from Montreal, which included Ottawa, Quebec City and the Laurentian mountains among other places.All the standard Lonely Planet bits on history, culture, arts and religion were very informing; best was the little section on Canadian French where I learned to say "y'est quelle heure" instead of "quelle heure est-il."

The only complaint I could have was the lack of a map of the underground shopping city, which we found confusing to navigate, even with the map provided by the tourist authority.Otherwise it's as good a guidebook to Montreal as you're likely to find anywhere.

Product Description
Croissants and cobblestones...jazz and joie de vivre...laid-back cafes and lush parks...hip clubs and haute couture...let yourself fall under the intoxicating spell of the Paris of the West.This smart, streetwise and stylish guide will help you discover all that this vibrant, cosmopolitan city has to offer.

- EAT, DRINK & BE MERRY - expanded cuisine and nightlife coverage of Canada's most indulgent town- SHOP 'TIL YOU DROP - hunt down the newest styles, above and below ground- WALK THE WALK - new walking tours include the Plateau, Parc du Mont Royal and romantic Old Montreal- LEARN THE LINGO - earn smiles from the locals with our handy French language section- GO BEYOND THE CITY LIMITS - explore the other charms of the province, including Quebec City and the Laurentian Mountains

From the Publisher
"Montreal" offers detailed information on special events such as the Winter Carnival or the two-week Summer Festival, wonderful recommendations for the best food, shopping and accommodations, and scenic walking tours. Enclosed with a French phrase index and a host of city maps, any traveler will be fully armed when accompanied by Lonely Planet's "Montreal".

- 18 full-color, detailed maps - restaurant listings to impress every palate and budget - auberge de jeuness or fite du passant? Accomodations options in detail - walking tours of Vieux Montreal, Downtown and Quartier Latin - coverage of gay and lesbian Montreal, as well as the International Jazz Festival - North America's biggest - tres handy French language section and glossary--This text refers to an out of print or unavailable edition of this title.

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Review of Unsafe Harbor (Paperback)

Heard about this book from some friends on Long Island.
I have read all the books from the so called well known authors and I was looking for something fresh. This hit the spot. Great story and an easy read.
Well done

Product Description
At an exclusive Long Island yacht club, a police lieutenant and his investigatorare trapped in a web of disappearances and deaths that link club members toWashington, the Coast Guard, and the underworld.

An excerpt from Unsafe Harbor-

Cautious, he headed for shore and shallow water dragging the line. Themagnet and object moved without encountering rock. Having no desire to sharehis treasure, Luke searched the shore, the bluffs and tree line to assure no onewatched. This will be a secret for now. Seeing no one, he smiled from greed andscolded himself.

At 6-feet depth, he saw the magnet attached to a long, dark object. Whatwas it? The object did not look like a treasure chest. Images distortedunderwater. Was it British cannon from the Revolutionary War? A British basewas in Huntington Harbor. The cannon had to be valuable to a collector. Historymade it treasure.

Wild with curiosity, Luke stared at the catch seeking identification as itmoved towards shallow water until the depth was 3-feet.

Then Luke's eyes widened and his breath stuck.

The magnet attached to a chain wrapped around a man with his hands tiedbehind his back.

About the Author
Gus Leodas. Unsafe Harbor is his second mystery suspense to takeplace on Long Island. Author of The Forgotten Mission, he is nowworking on his third novel. He is a member of Mystery Writers ofAmerica and the Directors Guild of America. He lives on Long Island.

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Review of How to Do Everything with Windows(r) XP, Second Edition (Paperback)

Now in an updated and expanded second edition, Curt Simon's How to Do Everything with Windows XP ably helps its readers to expertly explore all the great XP features, tapping into its power, stability, and user-friendliness. Especially recommended for the novice, How to Do Everything with Windows XP shows how to use new software such as Power Toys, Media Player 9, and Movie Maker 2.

Product Description
Take advantage of the power, stability, and user-friendliness of one of the most popular operating systems ever. Learn about basic system features that will enable you to use your computer effectively and efficiently. Access the Control Panel and customize settings, use mouse and keyboard buttons, operate and maintain hardware, use all the software properly.

From the Back Cover

Take advantage of the power, stability, and user-friendliness of one of the most popular operating systems ever. Learn about basic system features that will enable you to use your computer effectively and efficiently--access the Control Panel and customize settings, use mouse and keyboard buttons, operate and maintain hardware, use all the software properly. Step-by-step coverage will help you conduct office or home tasks more smoothly, but there's also plenty of coverage of XP's many fun features. Create movies, manage digital photos, explore XP Plus! packs and PowerToys, play games, and have a wonderful time learning to get the most from this versatile operating system.

• Get to know your XP desktop
• Install, manage, and remove programs
• Run networks and manage Internet groups
• Play games and use XP Plus! packs and PowerToys
• Create movies with Windows Movie Maker 2
• Play music and videos with Windows Media Player 9
• Use digital photography support and printing features
• Establish a home network
• Optimize, troubleshoot, and find quick solutions

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