As elusive a question as "Who invented Post-Its?" is "Who was behind the Ginsu Knife?"The unexpected answer to that question is two guys from Rhode Island.(Random, huh?)I hate reading and usually avoid it at all costs, but read every word of this book and was entertained the entire time.You can pick it up, open it to any page, and understand what Ed & Barry are trying to tell you.
Their Ginsuisms are insightful, and their stories are fantastic and often funny.Why learn the hard way?They've made the mistakes for you, and they openly talk about these mistakes.They've also had successes, and the guidelines that result are great tools for any endeavor - business or not.
Screw Ron Popeil!The Ginsu Guys are the real thing!!!
Product Description
This is not a book about marketing, but a roadmap to realizing your dreams.
Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife-captured both the imagination and pocketbook of the American public.
And they became millionaires in the process.
But Wait, There's More!
You'll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.
How much would you pay for all the secrets of the universe? Don't wait! Order The Wisdom of Ginsu® before midnight tonight. Operators are standing by. Satisfaction Guaranteed!
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