I anticipated that reading a book about my profession would be rather dry, but was actually quite riveted by this book.It goes into excellent detail about the way a wide variety of crises are handled and offers common sense and explicit guidlines about how to deal with crisis communications.Such a variety are included that it is likely to cover an area familiar to any PR professional.
She includes detailed interviews with those in charge of dealing with the media and several crisis communications plans.From NIKE to the postal service shootings, the book takes an inside look at how different PR professionals reacted to the variety of circumstances.
It is always useful to look closely at what others in your business are doing and this book does an excellent job of conveying that.This book consolidated many things I knew but had not put together completely.
Product Description
Various public relations and crisis communicationtheories suggest attributes and characteristics of programs that arelikely either to prevent crises or enable organizations to recoverfrom crises more swiftly than organizations without thosecharacteristics. In fact, negative thinking is the appropriate stancein crisis management. This book shows that if an organization'sleaders think and plan for the worst case scenario, they will come outof a crisis in better condition than they would otherwise. It showsindividuals how to prepare themselves and their organizations to copewith crises that may occur, and offers strategies and tactics to beused during a crisis. It provides this information via examinations ofthe experiences of public relations professionals in criseswhatthey did, what they wished they had done, and what hampered theirprogress. This volume of case studies demonstrates problems that canturn into crises, and crises, if not handled effectively, that canbecome catastrophes.
Click Here to see more reviews about: Crisis Communications: A Casebook Approach (Lea's Communication Series) (Paperback)
No comments:
Post a Comment