Review of Dining Room & Banquet Management, 3E (Paperback)

This has great fundamentals for service the only down side is the price.Buying it through Amazon.com was a good way to go.

Product Description
If you are responsible for the efficient and profitable operation of a dining room or banquet facility, this revised manual is a handy reference and training resource to help you meet your goals.For service training programs in organizations providing banquet and/or dining room services, this is a thorough and clearly presented manual on the finer points of outstanding service, the distinguishing factor toward creating and maintaining a profitable business.The manager who trains his or her staff using this manual and the techniques presented here will provide excellent service to their guests.New diagrams concerning table and station assignments have been added to this new edition.Also included are step-by-step instructions on how to serve a typical meal with an individual server and how to enter orders and close out checks using a MICROS Point of Sale Computer System.Information about reservations, priority seating, and reservations systems has been updated as well.New techniques such as how to set guarantees for an event, the use of grazing stations and combination meal plates (vs. offering selections) are detailed in a section dedicated to banquet management.Your staff will learn confidence and skills that will serve them well as they serve your guests professionally and efficiently.

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Review of A Virgin's Guide to Everything: From Sushi to Sample Sales--A Novice's Handbook to Doing It Right (Paperback)

I like everything about _The Virgin's Guide_:the color, double entendre title, the logo, the semi-pocket size, and the information.Reading it is like biting into a cherry - juicy information and lots of substance.My book club members and I will find this information a great springboard for conversation during our next outing.The information ranges the spectrum - details for the savvy world traveler AND the homebody who wants to be sophisticatedly informed about social proprieties.



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Review of Power Direct Marketing: How to Make It Work for You (Hardcover)

This book is the greatest book i read in my life. it is very easy to read,contains alot of things you will not find it in any book. the book is thegood ref. to any one working in marketing, and i hope every one read thisbook and University set this book to be studied .

Product Description
Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing promises to motivate, inspire and educate you on how to become a better direct marketer. From planning a direct response effort (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell, acclaimed author Ray Jutkins will show you how to make your direct marketing ideas come to life.Praise for Power Direct Marketing, Second Edition:"This book is like getting an expert in a box who is deeply interested in your business and whom you can consult again and again. Ray Jutkins writes in a personal, engaging style that grabs and holds.Wisdom and experience for the taking." -- Ruth P. Stevens, Director, Direct Marketing, IBM Software Group"There are lots of books about the science of direct marketing and Power Direct Marketing has science, too. Ray Jutkins does a better job than most sharing the emotional core and heart of this fascinating business . . . it's chicken soup for your direct marketing soul." -- Robert C. Hacker, President, The Hacker Group, Ltd."I nominate Ray Jutkins as the official 'clarifier' of the direct marketing industry. Ray has the unique capability of making complicated procedures seem simple . . . and he presents his knowledge with a magical combination of clarity and good humor. The 'Direct Marketing Schedule' alone is worth at least ten times the price of this book." -- Herschell Gordon Lewis, Chairman, Communicomp and best-selling business author"Direct, crystal-clear, this book is, in my view, the 21st century playbook for marketers.As sure as sunrise, as personal as a pinch, Ray's 8ight Point Market Action Program targets my marketing intentions with outrageous precision. It yields me enhanced market penetration and higher profits. It is my marketing bible." -- Burt Dubin, Marketing Director, Personal Achievement Institute"For years I've treated the first edition of Power Direct Marketing as my direct response bible, and Ray Jutkins as my guru. The second edition expands beyond the fundamentals and neatly links Ray's proven ideas with E-mail, the Web, fax, and other electronic media that are revolutionizing direct marketing today. I recommend it highly." -- Bob Bly, author, Business to Business Direct Marketing"Ray's explanation of the basics and the analysis of the reasons why, are, as usual, right on the target--He's done it again only its easier to follow with all the back-up you'll ever need." -- Robert O. Pollard, President, Webtrend Direct, Inc.

From the Back Cover
Filled with an explosive blend of critical thinking and practical know-how, Power Direct Marketing aims to motivate, inspire, and educate readers about successful direct marketing. Acclaimed worldwide for his unique ability to turn abstract concepts into concrete and actionable ideas, author Ray Jutkins engagingly describes how direct marketing works and shares his top secrets on how to make it work better. Power Direct Marketing includes valuable, insightful information on every step of a direct response effort, from thorough planning (including setting objectives, timetables, and budgets), to targeting the best prospects; from making offers that guarantee responses to developing creative approaches that sell. Examples drawn from real direct marketing strategies illustrate the keys to successful campaign execution.The revised second edition includes brand new information on using E-mail, websites, and other high tech tools for direct response efforts; ample new case studies of successful direct marketing methods in action; and a slew of new examples, hints, tips and tricks-of-the-trade drawn from the author's huge arsenal of direct marketing experience.Whether you are still learning the ropes or are a seasoned direct marketing pro, Ray Jutkins will encourage and excite you. Power Direct Marketing will make your direct marketing ideas come to life.

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Review of The Wealthy Waiter (Paperback)

This book will change your view of being a waiter/waitress.

Product Description
We believe that bottom up thinking is part of the key to becoming a wealthy waiter or waitress. If you're already involved with the restaurant industry, you have a leg up. If you're considering becoming a waiter for your first job, you've got lots to learn. This is not another "how-to" book--rather, it gives you a plan that you can use to transform your job into an entrepreneurial opportunity and a blueprint to build wealth. Restaurant managers might consider purchasing The Wealthy Waiter in bulk to distribute to each member of the service team. What a great way to build sales!

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Review of Winning Nice: How to Succeed in Business and Life Without Waging War (Hardcover)

Walk into any bookstore, and you will find an abundance of motivational, how-to-succeed-in-business books. Why would you want to pick out Winning Nice from among the others? For one, its author is Dawna Stone, a woman who has lived out the success that she teaches. Dawna founded Her Sports + Fitness magazine, achieved striking success within Fortune 500 companies, and won The Apprentice: Martha Stewart. But there's more! Dawna is also an avid athlete and has found time to sustain strong connections with family and friends.

Winning Nice is about succeeding in business AND in life. If you've ever been told that you're too "nice" and can't succeed in business that way, then this book is for you. Each chapter reads like a personal mentoring session with Dawna. Chapters open with bulleted agenda items and contain vivid personal examples. She outlines what it takes to be effective while being respectable and respectful.

On the other hand, if you feel too driven, as if a negative business atmosphere has swallowed up your life, then this book will also be for you. Dawna shows how "nice" people are the only ones who win in both their private and professional lives. Ironically, the same "winning nice" strategies that benefit your personal life also allow you to be the most effective leader in the workplace. According to the author, you will actually win more if you win "nice."

Corporate America is sometimes referred to as a giant rat race, a dog-eat-dog world. This perspective drains the life out of even the most hopeful employee. In Winning Nice, Dawna Stone invites her reader to rise above the day-to-day in order to glimpse a new vision of the workplace. Through concrete examples, she illustrates just how powerful "nice" can be. With a positive perspective and appropriate boundaries, the corporate world can be both thrilling and fulfilling. It can be the perfect complement to a satisfying personal life. This is the vision of Winning Nice.

Armchair Interviews says: What a refreshing vision that is!



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