Showing posts with label Kaplan Business. Show all posts
Showing posts with label Kaplan Business. Show all posts

12/11/2009

Review of Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture (Hardcover)

This is a systematic and detailed sales management guide. It takes the reader step-by-step through the process of sales culture conversion, to improve long-run sales-force performance. Stressing evolution rather than revolution, the approach taken is realistic and practical. It should prove useful for sales executives who are ambitious enough to spearhead change, and adept enough to apply the author's numerous insightful suggestions. Short case studies and a glossary are included.

Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management



Product Description
The results are impressive: most companiesusing the author's sales culture conversion process have experienced 12 to 15 percent sales growth in the very first year, and continued growth thereafter!CEOs, sales VPs, and business owners are nervously facing business conditions that are rocking the foundations of their traditional sales models. This is the story of how firms such as Honeywell, Cleveland Golf, Bridgestone Tire and Sports, Nautilus Group, StorageTek, and others have successfully created the #1 sales force in their respective industries by transforming their sales cultures. Based on decades of experience in the field, Jim Kasper's groundbreaking book walks readers through a systematic ten-step process for sales culture transformation and the inherent creation of a #1 sales force. Companies using his sales culture conversion process have posted higher total sales, reduced turnover, achieved greater productivity, and improved internal communication. One company that used Kasper's approach saw a return on investment of 20 times conversion cost; another reduced its sales cycle times by 46 percent!Each chapter of Creating the #1 Sales Force is centered around a case study from a well-known company. Readers will learn from the executives of these companies how to create the best organizational environments for sales growth. Three distinct sections make up each chapter: •An evolution memo written by the sales executive of the case-study example provides practical advice on sales culture evolution. •The 30,000-foot view is the big-picture executive summary outlining the key concepts for the chapter. •Evolution activities provide the framework for applying the sales culture transformation. As one corporate executive said: "Many books address change management, but there are no books on how to change a sales culture that will result in creating a #1 sales force." Jim Kasper's book fills that gap so readers can effect real change and, in the process, experience higher sales, stronger ROI, and more efficient sales rep productivity.


Click Here to see more reviews about: Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture (Hardcover)

Review of Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture (Hardcover)

This is a systematic and detailed sales management guide. It takes the reader step-by-step through the process of sales culture conversion, to improve long-run sales-force performance. Stressing evolution rather than revolution, the approach taken is realistic and practical. It should prove useful for sales executives who are ambitious enough to spearhead change, and adept enough to apply the author's numerous insightful suggestions. Short case studies and a glossary are included.

Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management



Product Description
The results are impressive: most companiesusing the author's sales culture conversion process have experienced 12 to 15 percent sales growth in the very first year, and continued growth thereafter!CEOs, sales VPs, and business owners are nervously facing business conditions that are rocking the foundations of their traditional sales models. This is the story of how firms such as Honeywell, Cleveland Golf, Bridgestone Tire and Sports, Nautilus Group, StorageTek, and others have successfully created the #1 sales force in their respective industries by transforming their sales cultures. Based on decades of experience in the field, Jim Kasper's groundbreaking book walks readers through a systematic ten-step process for sales culture transformation and the inherent creation of a #1 sales force. Companies using his sales culture conversion process have posted higher total sales, reduced turnover, achieved greater productivity, and improved internal communication. One company that used Kasper's approach saw a return on investment of 20 times conversion cost; another reduced its sales cycle times by 46 percent!Each chapter of Creating the #1 Sales Force is centered around a case study from a well-known company. Readers will learn from the executives of these companies how to create the best organizational environments for sales growth. Three distinct sections make up each chapter: •An evolution memo written by the sales executive of the case-study example provides practical advice on sales culture evolution. •The 30,000-foot view is the big-picture executive summary outlining the key concepts for the chapter. •Evolution activities provide the framework for applying the sales culture transformation. As one corporate executive said: "Many books address change management, but there are no books on how to change a sales culture that will result in creating a #1 sales force." Jim Kasper's book fills that gap so readers can effect real change and, in the process, experience higher sales, stronger ROI, and more efficient sales rep productivity.


Click Here to see more reviews about: Creating the #1 Sales Force: What It Takes to Transform Your Sales Culture (Hardcover)

10/27/2009

Review of Profit from Your Vacation Home Dream: The Complete Guide to a Savvy Financial and Emotional Investment (Paperback)

Having read Christine's first book "How to Rent Vacation Properties by Owner," I was pleased to find that she had written another.After reading the Amazon description, the author's bio and the acknowledgements in the front of the book, I was sure that it was a sequel to the first book. Amazon even has a co-marketing deal where you can buy both books.

I was greatly disappointed to find that most of the info in the book - down to the examples and quotes she uses - came straight out of the first book. Many of these were word-for-word. There's a few new ideas, but this really should have been marketed as a 2nd edition of "How to Rent Vacation Properties by Owner" than as her second book.

In fairness to Christine, I have to say that the content of the book is still great.I just wish it wasn't a near replica of the first!

Product Description
Vacation properties are not just for the elite and wealthy!

If you were a rich man... Stop right there!Just because you're not rich doesn't mean you don't want a second home to get away from life, as you know it.Whether you dream of living on the beach with sand between your toes or getting away from civilization in a mountain cabin, you don't have to be a Rockefeller to enjoy your dream home.

In Profit From Your Vacation Home Dream: The Complete Guide to a Savvy Financial and Emotional Investment, vacation home buying expert Christine Hrib Karpinski shows you how to not only make your vacation home dream a reality, but to get others to pay your mortgage when you're not enjoying your home away from home. By renting your vacation home using Karpinski's recipe for successful vacation home ownership, you will soon be on the road to buying, enjoying and profiting from your second, third - and even fourth home.

Karpinski will show you how to:
·Evaluate the different types of vacation properties and weigh the advantages and disadvantages of each.
·Determine how many weeks you need to rent your home and how much you can charge to break even.
·Become a master at managing real estate transactions - from negotiating the purchase price to maintaining the property - from the comfort of your hometown.
·Determine if renting-by-owner or working with a property management company is right for you.


Click Here to see more reviews about: Profit from Your Vacation Home Dream: The Complete Guide to a Savvy Financial and Emotional Investment (Paperback)